28 Jul 2017

EverWeb 2.4 Released Making Your Website Safer!

No Comments EverWeb, Software, Web Design

EverWeb’s just been updated to version 2.4 adding a couple of really important new features.

The first is EverWeb’s new Site Shield Addon that provides ‘End to End’ data encryption of your website, from host server to end user browser window. This is especially important if your website handles financial transactions or sensitive customer data. It’s also a great confidence plus for your website visitors knowing that your website is secure with the padlock in place in the browser search bar.

Using the Site Shield Addon makes your website HTTPS, instead of HTTP which is great for your website’s SEO as Google gives HTTPS sites a rankings boost over HTTP sites.

Anyone who has EverWeb 2.4 together with an EverWeb+Hosting Plan of 10GB or higher gets this feature absolutely free. If you’ve got a 2GB EverWeb+Hosting plan, EverWeb Site Shield is available at $29.95USD/year. Check out the Addons section of your EverWeb Client Area to purchase.

The second key feature of EverWeb 2.4 is that you can use the Language Localization feature to help boost your SEO rankings even further. If your website uses one language only, set the Language option in Site Publishing Settings to that language your web pages are written in.

If your website includes more than one language you can setthe Language option on a page by page basis in the Page Inspector. You can even combine the global website setting with page by page overrides for localisation purposes,

Selecting the new language options enables Google, and other search engines, to look at your website pages and serve search results that are better targeted to the audience you want to reach.

So, two great new features to enjoy in EverWeb version 2.4: End to End data encrypted websites and Search Engine Ranking boosts through Site Shield and the new SEO Language support options!

As well as these two major feature additions, there’s also a new dialog box asking you to confirm page and folder deletions. If you don’t want this confirmation dialog box, just tick the checkbox to not show it again.

All this plus the usual maintenance and stability improvements makes this a great release!

23 Jun 2016

Analyze Your EverWeb Website with Google Analytics

No Comments EverWeb, Tutorials

Once up and running, you may want to have some analysis and reporting on how your website performs in the real world. Website analysis tools will tell you all you need to know and with all the detail you could ever want. Website analysis tools are useful as they

  • Tell you how many hits your website is getting.
  • Tell you from where is traffic coming to your website from.
  • Show you which periods of the day, week, month or year generate the most traffic.
  • Show you which pages and links are used the most by visitors.
  • Enable you to fine tune your website SEO as you will see which Keywords generate interest and which don’t.
  • Help you track traffic by segment e.g. mobile device visitors, via social media links etc.
  • Helps you check your ‘Bounce rate’ i.e. how many visitors visit only one page of your website then ‘bounce’ away.

Using Google Analytics To Analyze Your Website
The tool of choice when it comes to analyzing website performance is Google Analytics. It’s a free app offering a wide range of tools for analyzing, profiling and reporting your website data. You can set up criteria to report on, create alerts to monitor events, compare data in date ranges and so on. Google Analytics works on a website by website basis so it’s easy to get and manage data from multiple websites. Setting up Google Analytics for use with EverWeb just takes a few steps…

Setting Up Google Analytics
To start using Google Analytics create a Google Account if you don’t already have one. If you already have a Google account, go to https://www.google.com/analytics to create an Analytics account.
Once you have created your Google account that includes Google Analytics, you’ll need to generate a Tracking ID which will be used in your EverWeb project to accumulate analytic data. To get the Tracking ID…

  1. In Google Analytics, click on the Admin menu
  2. Your Account is listed in the left hand pane. To the right is the ‘Property’ pane. Click in the Tab underneath the word ‘Property’.
  3. Select ‘Create New Property’.
  4. On the next screen create the Tracking ID for your website. Under ‘Website name’ enter the name you want to call the Tracking ID e.g. ‘My new website’.
  5. In the Website URL box, enter the website address you want to accumulate data for e.g. ‘www.mynewwebsite.com’.
  6. If you want, enter the type of industry that relates to the website, although it’s not obligatory.
  7. Finally, enter the timezone you want to report from. This will usually be your own timezone unless specifically need to use a different timezone.
  8. Once you’ve completed the above steps, press the ‘Get Tracking ID’ button.
  9. On the next screen you will see your Tracking ID code in the ‘Website tracking’ section. Copy all of the code that’s in the box to the clipboard (see screenshot below). Do not copy the ‘PHP Implementation’ box as it is not needed.
tracking ID

Google Analytics Tracking ID Code

Setting Up Google Analytics in Your EverWeb Project
Now that you have copied the code from Google Analytics, you need to paste it in the right area in EverWeb…

  1. Open the EverWeb Project file that relates to the Tracking ID code you have just copied to the clipboard
  2. Go to the Site Publishing Settings using the File-> Edit Publishing Settings menu, or just click on the website name in the Web Page List on the left of the EverWeb UI.
  3. Paste the code in to the Footer area of the Head/Footer Code section (see screenshot below).
  4. Publish the website to implement the code.
  5. Once you’ve published the website, your data will begin to accumulate in Google Analytics.
  6. To find your accumulated data, go to Google Analytics and login to your account.
  7. You will see your website data available to view from your Google Analytics Home page. Note that you may not see any data in the 24 hours after setting up.
Tracking ID Code in EverWeb

Google Analytics Tracking ID Code pasted in to the Footer section of the Head/Footer Code area of the Site Publishing Settings

Tips on Using Analysis Tools
Analysis tools, such as Google Analytics, can be bewildering in the variety of ways you can track, accumulate and report data for analysis. If you’re starting out with this type of tool remember

  • Keep focused on the data you want to get out of the analysis tool.
  • Remember what your priorities and goals are… SEO? Mobile visitors? etc.
  • Check your analytics regularly so you can make any necessary changes easily and quickly to your website SEO.
  • Track changes you make to your website over a period of time – are they effective?

Analytics are an extremely useful tool for EverWeb website developers when used properly, and in a focused way, to get the data you want from your website.

15 Jan 2016

All You Need to Know About SEO in EverWeb

No Comments Tips and Tricks, Web Design

If you’ve used iWeb you’ll probably know that it didn’t have any in built SEO (Search Engine Optimisation) capabilities. If you use EverWeb you may think the same, but EverWeb does have SEO! It’s baked right in to the core of the product. There are different ways you can easily take advantage of EverWeb’s SEO capabilities and we’ll look at how you can apply SEO to your web pages in a moment, but first a reminder about SEO itself…

The Importance of SEO
SEO is important to include in your website because…

  1. It improves your website’s visibility to Internet search engines.
  2. When used properly it’s the best way to get the highest search engine ranking result for your website.
  3. Using effective SEO ‘Keywords’ makes it easier for search engine ’spiders’ to find your website’s pages

What to be aware of about SEO
SEO gets a lot of press and hype. But in reality…

  1. It doesn’t guarantee anything but can help improve your website’s visibility when properly used.
  2. It should be used only on the web pages you want to bring attention to. Using SEO on generic pages such as on ‘About’ and ‘Contact Us’ pages may be just wasting your time.
  3. Prioritize SEO on your Mobile pages. This is important as search engines, especially Google, increasingly give mobile search preference over desktop.
  4. There’s no magic involved in SEO, you just need to know how it works to get the best search result listing possible.

Choosing Your Keywords
When planning SEO for your website you’ll need a Keyword strategy…

  1. Research your Keywords. Choose words that help your website stand out from the rest. Think of words that are specific and targeted rather than general and generic. What makes your company, product, brand etc. different and unique? Use words that reflect this approach on each page you use SEO on e.g if you are selling books you could use the Keyword ‘metafiction’ (romantic irony) to be more specific, focused and specialist rather than using the generic word ‘books’.
  2. Use only a few, well chosen Keywords. Too many Keywords (known as ‘Keyword Stuffing’) will likely reduce the impact of your SEO. Google tends to penalise those who Keyword ‘stuff’ so avoid the practice all together. Finally, don’t forget that too many Keywords may have a negative impact on your visitor’s experience of your website. Always remember to balance SEO with your visitor’s experience.
  3. Use Keyword Planning tools to help research and select your Keywords e.g. Google Keyword Planner. See https://adwords.google.com/KeywordPlanner for more information. Keyword Planners help give you ideas about which Keywords to use and those not to use!

Add Keywords in EverWeb
Once you’ve researched the Keywords you want to use, add them in to the following fields in the Page Settings Tab in EverWeb…

  1. File Name: The file name of your web page can act as a Keyword.
  2. Navigation Menu Display Name: As this field links to other pages, it’s good to use for SEO as search engines look for links.
  3. Web Page Title: This field displays the text at the top of the browser window about the page. Add some Keywords in this field but don’t sacrifice your visitor’s experience for the sake of SEO.
  4. Web Page Description: This field is not used for SEO but is still a good place for including some Keywords. As always, don’t sacrifice the visitor experience for SEO.

Add SEO to Your Images
SEO can, and should, be applied to any image files your website uses. Give your image files a descriptive name as search engines look at file names as well as Keyword text. If possible, rename your image files before bringing them in to EverWeb. It’s more SEO efficient. If you’ve already imported your images in to EverWeb, rename them in the Assets Tab. It’s not as SEO efficient but it’s better than not doing it at all. To rename an image file double click on its name and type in a new descriptive name.

Keywords can also be used in the ‘Alt Text’ field in the Shape Options as this may be of some benefit in SEO. ‘Alt Text’ is used to describe an image when it cannot be displayed. Keep the ‘Alt Text’ description short, and if you can mention what the page is about in the description.

Keywords are easy to add to your web page with EverWeb when you know where to place them. The difficult, time consuming part is in researching the most effective Keywords that will give your web pages the best listing in search engine results.

24 Feb 2009

Add a form to your iWeb

28 Comments Software, Tutorials

Adding a form to your iWeb site does several things all at the same time. To begin with it adds interactivity for your users; a vital element for any site. It can offer site visitors a means of contacting the site owner, purchasing products, signing up to newsletters, answering surveys or providing feedback. Apple haven’t made adding forms to iWeb particularly easy but there are several sites available to us iWeb users that do the job equally well. In this tutorial I hope to explain how to add a simple contact form to your site which, when completed, will be e-mailed back to your inbox. Read more

20 Oct 2008

SEO for iWeb – Part 3 – Keywords

14 Comments SEO for iWeb, Tips and Tricks

Following on from Part 2 in this series on how to improve your search engines standings, this post is all about keywords. I touched briefly on the subject when I wrote about meta-tags, but this time I want to delve into the deepest, darkest depths of keywording your iWeb site. Read more