It has long been a bugbear of iWeb users that no matter how hard we try, whenever we type a few words into a search engine and we know our iWeb site relates to those words, half the world and his dog appears before us in the list of sites. With a few basic tweaks and by following a few simple guidelines you can change that scenario and start to get your iWeb site some higher page rankings.
I was initially planning on writing just the one post on this subject, but I have received so many e-mails (and the odd comment-Thanks Danny!) on the subject that I thought it would be a good idea to go into some depth on the subject of search engine optimisation and create a whole series of posts.
Before I start, I would like to point out that the suggestions, tips and hints I make in this SEO for iWeb sites series does NOT guarantee you a number 1 placing in Google. If I knew how to do that I would have written a book and would now be living in the Bahamas writing a blog from a MacBook Air. You should, however see some improvement in your current search engine placement. So lets get SEOing…
There are several ways to improve your chances of featuring higher up a search engine ladder. Some involve editing the HTML code of the page directly and some that don’t involve complex changes to your iWeb HTML. I start by investigating these less destructive methods. Before you start anything though, back up your site.
Almost every single iWeb user has at one time or another, got annoyed with the default iWeb nav-bar. Yes it does make building site navigation easy to do, but it does absolutely nothing for your iWeb site’s search engine optimisation for several reasons:
- The name you give to your page (for example ‘Home’) is what appears in your nav-bar. It is also what iWeb uses to place between the
tags of your pages. As an experiment open your browser and search the term ‘About Me’ and see how many entries you get. I got 404,000,000.