If you run a business and have your web presence thanks to an iWeb site choosing the correct iWeb theme can make all the difference. Seriously, if a user doesn’t like the look of your site they will hit the back button faster than a fast thing on ‘International Let’s See How Fast We Can Hit The Back Button’ day. Despite the fact that you may always be reading ‘content is king’ I’m afraid that ‘design is its queen’.
I touched on this subject a little at the beginning of the year in my 10 iWeb New Year’s Resolutions but felt that it was a subject worth expanding on.
I know that iWeb is supposed to get Mac users an online presence simply and quickly, and strictly speaking it isn’t really designed for business web-sites. But let’s face it, if you don’t want to build the next Amazon what’s wrong with using iWeb? But before you hit that iWeb icon, choose the ‘Black’ theme and start to create a site, STOP! As yourself a few questions about your site first.
Do you plan on making money from your web-site?
This not only applies to an on-line business, but sites that want to display Google AdSense too. If your site looks just like every other iWeb site it is going to look like (for want of a better phrase) you can’t be bothered with your site. And if you can’t be bothered, why should a visitor to your site?
Additionally, the theme you pick for your iWeb site reflects you and/or your business. I have seen real estate and even a creche iWeb site that use the ‘Darkroom’ theme. What impression would that give to prospective customers? Even the name of the iWeb theme should put you off creating a creche’s site with it.
If you want to make money from a web-site you must have some semblance of professionalism within the design; and that means you don’t want it to look like everybody elses.
How many people are already using the same theme?
That’s one of the problems with iWeb, not enough themes as standard. Of course, you could always buy extra iWeb themes, have one built for you or even pick the ‘White’ theme and add your own elements. But before you do anything, take a look around the www and see which iWeb themes are the most popular, then avoid using them in your design!
Does your logo match the theme?
You will be surprised by how many iWeb sites I have seen where the logo does not match the iWeb theme that has been used. Whether it be colors, shape or size if you have a well established logo you are going to want to make sure that it looks its best on your web-site
What is your iWeb site about?
This harps back to the first question a little; but you should really ask yourself this question too. For example if you are a gardener don’t use the Comic Book theme. Admittedly there aren’t themes to fit every style of web-site, but that is what the ‘Black’ and ‘White’ or even the ‘Modern Frame’ are for. You are free to add your own elements to these themes and make them yours.
A theme that matches your personality and that of the site you want to create should be what you are looking for.
Do the page designs match up to what you want to do with your iWeb site?
If you are happy with the ‘Welcome’ page of a theme but feel that the ‘About Me’ page isn’t quite right but you can live with it…don’t! Remember this is going to be your web-site and if you are’nt happy with it then your visitors won’t be either.
Rearranging iWeb page elements is easy to do as long as you have a mouse or a trackpad, you can change the Blog and Podcast page layouts, the number of photographs to display on the ‘Photo’ page. You can also use the page from another theme and copy elements from another theme into it.
Can you live with your site?
The big question. How do you think you will feel about your web-site this time next year? If the answer is that you think you may well be sick of it then pick a different theme. As I mentioned earlier if you get sick of it, so will your visitors.
Did you take your time choosing your iWeb site or did you just like the look of Darkroom and dive on in? Do you now wish you had picked a different theme? Let us know, leave a comment.