By One of the things that always seems to be associated with building a website is SEO – Search Engine Optimization. When using EverWeb to build your site, many SEO related tasks are automatically taken care of by EverWeb itself. It’s likely that you won’t even know that you’re helping your site’s SEO if you have never come across it before. Just filling in some of the fields in the Page Details section of the Page Settings tab will get you started without any effort or any knowledge needed about SEO.
To SEO or Not To SEO?
The question then is, should you be concerned about SEO in your site or not? That really depends on whether there’s an advantage to using SEO in your site or not. The short answer to these questions is Yes, it’s important to use SEO in your site. The main reason for being aware of SEO and using it in your site is to give your site better visibility on the Internet. It’s also a good way to get traffic to your website so that you increase engagement. The other important factor here is that it’s also free.
Whether you are running a business or not, you’ll probably want your site to be noticed. So adding SEO in to your website’s DNA is going to help achieve this goal. How much it does depends on how much time and effort you want to put in to SEO. It also depends on external factors too, such as the algorithm that a search engine uses when someone performs a search in their browser. Using SEO will help improve your ranking in search engine results pages, but there’s no guarantee that you’ll be top of the list. Adding SEO to your site will help, but it’s not the Holy Grail in getting you to the Number One position in search engine results lists. Anyone who says they can do this for you is probably lining their own pockets and not yours.
SEO Is Not a Magic Solution
Adding SEO to your site will help improve your chances of a higher ranking in search engine results pages. To help you with SEO, use the EverWeb for SEO Video Course. This will give you clear, easy, concise guidance about adding effective SEO to your site. It will teach you the basics and give you a grounding in what SEO is, and isn’t.
Optimizing Your Site’s SEO
All of this guidance and tutorials about SEO is free and will help you easily add SEO to your site. If you need to optimize your site further, extra tools are available through EverWeb’s SEO Power Up addon. Whilst this add-on does cost, it helps to finesse your SEO so that it’s better targeted to meet your SEO goals. The addon also automates this optimization for you so that you don’t have to waste your time and effort doing so. It also means that you don’t have to have technical skills to be able to set up SEO related features. EverWeb does it for you. For example the addon will automatically generate and XML Sitemap and a robots.txt file. These features are used to provide search engines with a roadmap of your site and will tell search engines what to ‘crawl’ for and what not to. useful stuff, done automatically! Your site’s URL will also be automatically submitted to search engines when you publish your site, so again, another task that you don’t need to do yourself. Easy!
Checking Your Site’s Pages for SEO
Apart from automization of SEO tasks, the other great tool that EverWeb’s SEO Power Up addon has is its Check Page feature. Simply select the page you are interested in looking at from and SEO perspective, then click on the Check Page button in the EverWeb Toolbar. EverWeb will perform a scan of the page, then will list the results will appear in the Web Page Suggestions popup window. In the left hand column you’ll see different icons so you can easily see when you’re page has a good SEO item (the tick icon) that needs no attention, when you would benefit from attending to an item (an exclamation mark in a triangle icon), ond when you should attend to an item (an exclamation mark within an octagon icon.)
Using the suggestions, you can amend the fields in the Page Settings tab that need attention. You’ll find most fields that you need to change in he Page Details section and the Search Engine Optimization section. Once you have made your amendments to the fields that have been suggested, simply click on the Check Pages button again to rerun the SEO scan.
Tracking Your SEO Changes…
Once you have made your changes, publish your site. To see the results of the changes will take time. Use tools such as Google Analytics to monitor traffic to your site, and their behavior such as which pages your visitors visit and the time that they stay on visited pages. You can also use Google Search Console to track the keywords on your site, the average position of your site in search engine results, and the click through rate. In this way, you can monitor your site’s performance over time. Note that changes to your site will take time to filter through so monitoring the effect of your changes may take weeks or even months. Added to this changes to search engine algorithms by Google, Microsoft, and Amazon may also affect your monitoring stats. So, awareness is key here.
Conclusions
Adding SEO to your website will be beneficial to you as it will help your site’s visibility on the web. and should help to feed more traffic towards your site. Use EverWeb’s built in SEO tools to help your site towards these goals. If you run a business or have need to further refine, optimize and focus your SEO for better targeting, then use EverWeb’s SEO Power Up addon. This will give you easy to use tools to make the most of your site’s SEO abilities as well as automating most SEO related tasks. After implementing your SEO changes, monitor your site’s visibility and traffic over a period of weeks. Adjust your SEO strategy as necessary if you are not gaining any traction, or if changes made by search engines to their algorithms has a detrimental effect on your SEO stats.
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