In my previous post on Keywords for iWeb I discussed how to insert the ‘keywords’ meta-tag into your iWeb site, but in truth there is much more to keywords than that. In fact, many of the larger search engines don’t even use the keyword meta-tag as they are well aware that ‘dodgy’ web-site owners will just fill it up with unrelated words just to get higher in the search engine rankings. In this post I want to talk about where else keywords will apply to your iWeb site.
Apart from the meta-tag I mentioned above, you should be adding your keywords just about everywhere on your iWeb site. Keeping with the meta-tag theme you should be using the ‘Description’ tag to great effect. This is one tag that Google does use. If you enter (for example) All About iWeb into Google you will see the description for this site. The code is entered into the <head> section of your iWeb site in exactly the same way as the Keywords tag but obviously you are allowed a little more freedom with what you write.
Of course, you must create a description that does describe your site, but you can fill it full of keywords to suit your needs. In the image above you can see I have used “iWeb Tutorials, iWeb Tips and iWeb Tricks” as these are the words that I feel are the sort of keywords or phrases that I would use to find my sort of site.
Each page or post within my site has a very similar description however I will add a few more detailed words that are more page specific such as the subject of the tutorial.
Sort Your Title Out!
So once you have your ‘Description’ sorted out you also have to make sure that your page title is keyword specific. You may remember that I mentioned this in Part 1 of this SEO series. Rather than leave your page titles as ‘Home’ or ‘About Me’ think about adding your site’s name before the page. All About iWeb – Home looks far better than just Home and will be more successful in a search.
The text between the <title> tags is what the majority of search engines use to display their results (see the image above); and it is also used in the top of your visitor’s browser windows.
What’s in your Content?
Without doubt though, the most important area of your iWeb site that should contain keywords is your main body content. Time should be taken when writing any text for your site and it should all be ‘crafted’ to fit around your keywords.
A word of caution here: do not be tempted to to fill your iWeb pages up with keyword text the same color as your site’s background. Search engine spiders can read CSS code and understand when a font-color and a background-color are set to the same value; you will be penalised for it.
Don’t be tempted to fill your pages full of images either. iWeb does not allow for completion of alt-tags for any images you add. Ordinarily you would add alt-tags to all your images (with keywords) so that screen readers or visitors with images switched off in their browsers can still see (or hear) what they are missing. Obviously you can go through all of your code searching for ‘ alt=” ‘ and filling in the text between the quotation marks but this code take you ages, and you would have to do this every-time you re-publish your site.
No matter how many meta-tags and keywords you add to your HTML, the keywords that appear on your actual page will be the ones that get you better search engine standings. Take care when creating your iWeb pages, think about what you are writing and how you are writing it and you should soon start to see results.
As always, improving your search engine standings is not an exacting science. The key is patience. It takes weeks, sometimes even months to see any progress but if you pay attention to what goes into your site you will see improvements. Good luck.