Over recent months as this web-site has grown more popular I have noticed more and more people are searching for reasons to see if iWeb is a good web design tool for building a web-site for their business.
Although I have read on a few other Mac and iWeb related web-sites many reasons not to use iWeb to create, build and maintain a business web-site I thought it was time to put forward an argument ‘for’ using iWeb to design your company’s web-site.
Which type of business iWeb site?
To begin with there are 2 categories of business web-site to consider:
- the site that physically sells something using an integrated on-line store; or
- a site that represents an on-line presence for a business but just provides details of the company.
It stands to reason that iWeb is as good as any other web design tool if you want to build the latter choice of company web-site.
If your web-site is not directly selling anything you can build a clean, efficient and good looking iWeb-site, and have it published to either MobileMe or your own web space within a matter of hours, with the domain name of your choice and without too much effort.
Many of the pages you need to include in a business related web-site are already provided for you within iWeb; the photo page for displaying products, the blog for informing clients of your latest news and of course the home page and about us page for company details.
The only page that is missing seems to be the obligatory contact page but one can be designed easily. A blank page with address, telephone and fax numbers, e-mail addresses and even a Google map can be ‘knocked up’ in a few minutes; if you want to go one step further and add a contact form I published a tutorial on how to do it back in February.
If you do actually want to sell products from your iWeb site, the functionality can be added in a variety of ways. There are a few ‘off-the-shelf’ packages that can help you create your on-line store however these are often expensive and more often than not, Windows based.
A suitable free option would be to use and add PayPal to your iWeb site.
Other than a shopping cart the pages between the 2 types of sites would remain the same.
The final thing (and to some the most important) to consider when building a business web-site is SEO. After all, what is the point of launching a company web-site if no-one can find it?
There are many that say iWeb is notoriously unfriendly when it comes to SEO, but as with any other web design application, a little effort on your part can reap rewards. By carefully planning your iWeb site’s content so the text is full of ‘keywords’ and with the help of Rage’s iWeb SEO tool, anything is possible.
In summary, iWeb can help you create a very effective and attractive web-site for your company. If you are struggling for ideas at which web design application to use it is well worth considering.
Do you use iWeb for your business web-site? What do you think of it?